Pricing Strategies for Tough Times
When companies anticipate bumpy times ahead, executives return to the basics; they cut costs, trim inventories and review sales strategies. Unfortunately, this “back to basics” approach doesn’t always include a critical element. More …
Focus on Incidentals to Optimize Margin
There is a strong correlation between how you price low-volume, infrequently purchased incidental items and your overall profitability. More …
Fear is Stronger Than Greed
Every piece of mail I get today seems to start with a cheery greeting something along the lines of … “Today’s Economy is Bad” … or “Sales and Profits Are Down”. Sometimes after I get through reading the mail, I’m almost convinced there’s no tomorrow and buisness conditions are irredeemable. More …